Fear of God and adidas Announce Long-Term Partnership

In an unexpected bit of pre-holiday news, Fear of God and adidas have announced a long-term partnership. This partnership will be centered around two main pillars: FoG founder Jerry Lorenzo driving global creative and business strategy for adidas Basketball, and a creation of a new Fear of God Athletics sub-label to accompany the brand's seasonal Essentials collections and mainline offerings.Adding Lorenzo's street-meets-luxury-meets-sport design ethos to a basketball label that boasts global su...